The problem
Growing companies in Egypt rarely lack ambition. They lack a strategy that holds: decisions made on instinct, a plan written in January that no one recognises by March, and teams that are busy without moving in the same direction.
Course Introduction
See How the Programme Works
Thirty seconds is enough to see what you are buying: the room, the pace, and the four phases that take you from market diagnosis to a strategy your team can actually run. Watch it before you read anything else on this page.
- Your company, not a case study Every framework is applied to your market and numbers
- Senior room by design CEOs, founders and managers who own the decision
- Strategy you can defend A plan with owners, KPIs and board-ready language
- Four applied AI sessions Research, scenarios, growth maps and live dashboards
Course Overview
Strategy That Survives Contact With Execution
One programme. Four phases. Seven outcomes you can take back to the business.
- 40Hours in the room
- 10Live sessions
- 4Phases you finish
- 7Outcomes you leave with
What the programme does
40 hours, 10 sessions, in one room in New Cairo. You diagnose your market, choose a strategy you can defend, build the execution layer underneath it, then amplify the same cycle with applied AI.
How the programme works
Four phases, in the order real decisions happen
You bring a business into the room on Sep 28 and work it through every phase. Each one ends with something in your hands, not in your notes.
Diagnose
Sessions 1-2
Market Research and Diagnosis
You leave holding a written read of your market and your position in it — PESTEL, Porter's Five Forces and a competitor map applied to your own company.
Decide
Sessions 3-4
Strategy Selection
You leave holding an honest inventory of what your company is genuinely good at, a chosen growth strategy, and a competitive advantage you can state in one sentence.
Execute
Sessions 5-6
Strategy Implementation
You leave holding that strategy broken into OKRs, owners and resource decisions, with the KPIs and Balanced Scorecard that tell you whether it is working.
Amplify
Sessions 7-10
Strategy Using AI
You leave holding a tested AI workflow for every stage of the cycle — research, analysis, scenario planning and performance monitoring — built during four dedicated sessions.
Outcomes
What you leave with
Seven results the programme is built around — what you will be able to do differently once the ten sessions end.
The Full Strategic Cycle
You work a complete cycle on your own company — diagnosis, selection, execution, control — instead of handling one fragment of strategy at a time.
Globally Recognized Toolkits
You apply PESTEL, Porter's Five Forces, SWOT/TOWS, Value Chain, BCG and Ansoff the way operating companies actually use them, not as textbook diagrams.
Highly Practical and Interactive
You spend the 40 hours in exercises, business cases and live discussion, so each framework leaves the room already applied to a decision you own.
A Shift to Strategic Mindset
You read a market before you react to it, and separate the few decisions that shape the next three years from the ones that fill next week.
Bridge Between Theory and Execution
You convert an agreed strategy into objectives, owners, resources and KPIs that survive contact with the operating calendar.
From Operational to Strategic Leadership
You move from managing the work in front of you to setting the direction others work toward, with the language to defend that direction to a board or a partner.
4 AI sessions
Integrated AI for Business Impact
You use AI across four full sessions to run research, build analyses, test scenarios and monitor performance in hours rather than weeks.
Ready to put a real business through the cycle?
Early Bird seats are limited. Start with the curriculum, or message us to reserve yours.
Who This Is For
Built For The Person Who Owns The Decision
The room is senior by design. You will be working alongside people carrying the same weight of decision you carry.
CEOs
You are accountable for a number you cannot reach by working harder, and you need a strategy the whole company can be measured against.
Founders
The business grew on your instinct and your relationships, and it has now outgrown both.
Business Owners
You want growth that does not depend on you being in every meeting, and a plan you can hand to someone else.
Senior Managers
You are being asked to think beyond your function, and you need the frameworks senior conversations are actually held in.
Heads of Departments
Your department delivers, but you cannot always show how its targets connect to where the company is going.
Growth / Strategy / Execution Leaders
You own the plan on paper and are judged on whether it survives the quarter.
Who this is not for
If you want a certificate for a CV, or you have no company or department to apply the work to between sessions, this is the wrong programme: every phase assumes a real business in front of you.
Curriculum
Every session ends with something you can use
Four phases. Ten evenings. You work your own business through diagnosis, selection, execution, then amplify the same cycle with applied AI.
- DiagnoseSessions 1–2
- DecideSessions 3–4
- ExecuteSessions 5–6
- AmplifySessions 7–10 · AI
Diagnose
Market Research and Diagnosis
You walk out with
You leave holding a written read of your market and your position in it — PESTEL, Porter's Five Forces and a competitor map applied to your own company.
Frameworks you will use
- PESTEL
- Five Forces
Kickstart Strategic Thinking
OutcomeWalk out clear on strategic vs operational work — and the pillars your plan must carry.
- Defining strategic vs. operational planning
- Strategic pillars: vision, mission, values, objectives
Smart Strategy Formulation
OutcomeApply PESTEL and Five Forces to your market, with a competitor map you can defend.
- Macro and micro environment scanning (PESTEL, Porter's Five Forces)
- Comprehensive competitor analysis
Decide
Strategy Selection
You walk out with
You leave holding an honest inventory of what your company is genuinely good at, a chosen growth strategy, and a competitive advantage you can state in one sentence.
Frameworks you will use
- Value Chain
- SWOT / TOWS
- BCG
- Ansoff
Internal Environment Analysis
OutcomeMap your real strengths — Value Chain and SWOT/TOWS on your own company.
- Identifying core competencies and resources
- Value Chain analysis and the SWOT/TOWS matrix
Strategic Decision-Making
OutcomeChoose a growth path and lock a competitive advantage you can say in one line.
- Corporate, business and functional strategies
- Growth models: BCG Matrix, Ansoff Model
- Defining a sustainable competitive advantage
Execute
Strategy Implementation
You walk out with
You leave holding that strategy broken into OKRs, owners and resource decisions, with the KPIs and Balanced Scorecard that tell you whether it is working.
Frameworks you will use
- OKRs
- Balanced Scorecard
Execution and Alignment
OutcomeBreak strategy into OKRs, owners and resource calls your teams can run.
- Strategy implementation frameworks (e.g. OKRs)
- Resource allocation and cross-functional alignment
Performance Measurement
OutcomeLeave with a Balanced Scorecard and KPIs that show if the plan is working.
- Using the Balanced Scorecard for strategic monitoring
- KPI development and strategic control
Amplify
Strategy Using AI
You walk out with
You leave holding a tested AI workflow for every stage of the cycle — research, analysis, scenario planning and performance monitoring — built during four dedicated sessions.
Frameworks you will use
- AI on the full toolkit
AI-Powered Market Intelligence
OutcomeBuild an AI research workflow for trends, competitors and customer signals.
- AI-based market research and trend analysis
- AI competitive intelligence and customer insights
AI Strategic Analysis
OutcomeRun SWOT, TOWS, Value Chain, PESTEL and Five Forces faster with AI.
- AI-powered SWOT, TOWS and Value Chain analysis
- AI-powered PESTEL and Porter's Five Forces analysis
AI Strategy Formulation
OutcomePressure-test scenarios and map growth opportunities with AI in the room.
- AI scenario planning and strategic decision-making
- AI growth strategy development and opportunity mapping
AI Execution and Strategic Control
OutcomeLeave with AI-backed OKRs, scorecards and dashboards your team can run.
- AI-driven OKRs, KPIs and Balanced Scorecards
- AI roadmaps, dashboards and performance monitoring
Ready to work your business through all four phases?
Early Bird seats are limited. Reserve now, or message the team on WhatsApp.
Inside the room
Photographs from previous rounds
Participants working through their own market, their own competitors, their own numbers. Every image here was taken in a Mustaner session, not bought from a stock library.
Proof
What participants said afterwards
Unedited feedback from participants in previous rounds.
The level of understanding and the ease of the explanation were extraordinary. The session was genuinely brilliant — two hours passed as if they were two minutes.
MennaParticipant, previous round
I will not even start on how good and how simplified the explanation was. Every point we discussed together and understood together — and every point we took, we applied, then discussed what we had done.
MalakParticipant, previous round
Eng. Fouad’s sessions were honestly among the ones I enjoyed most in the whole programme. His explanation is very smooth, he repeats things as many times as we need, and he never tires of us.
Maryam Mohamed SalahParticipant, previous round
Dr. Fouad was genuinely an inspiring person for us. His approach, his method and his willingness to help were all at a high level.
Fatma AlzahraaParticipant, previous round
A thousand thanks for the excellent organisation and the outstanding material. I genuinely benefited — the way it organises your thinking overall is excellent.
Eng. Youssef HassanParticipant, previous round
Special thanks to Dr. Ahmed Magraby for how easy and completely clear the material was, and to everyone who helped make the course turn out this well.
Ahmed ShamaParticipant, previous round
Dates and schedule
Ten sessions. Four phases. Five weeks.
Two evenings a week, four hours each, from Sep 28 to Oct 28, 2026. The final four sessions are applied AI for strategy.
01Kickstart Strategic ThinkingOffline
02Smart Strategy FormulationOffline
03Internal Environment AnalysisOffline
04Strategic Decision-MakingOffline
05Execution and AlignmentOffline
06Performance MeasurementOffline
07AI-Powered Market IntelligenceOffline
08AI Strategic AnalysisOffline
09AI Strategy FormulationOffline
10AI Execution and Strategic ControlOffline
Fees
12,000 EGP for the full 40 hours
Early Bird pricing holds while seats last. The fee is identical whether you pay by card, bank transfer or Vodafone Cash.
Early Bird
12,000
EGP
15,000 EGP
You save 3,000 EGP — 20% off the regular fee.
Same price on every payment method. Seats release when Early Bird ends.
What the fee covers
- 40 hours of in-person instruction across 10 sessions in New Cairo.
- The full strategic cycle in 4 phases: market diagnosis, strategy selection, implementation, and strategy using AI.
- 4 sessions of applied AI for strategy — market intelligence, analysis, formulation, and execution control.
- The framework toolkit: PESTEL, Porter's Five Forces, SWOT/TOWS, Value Chain, BCG, Ansoff, OKRs, KPIs and the Balanced Scorecard.
- Programme materials for every framework covered in the room.
- Applied exercises, real case studies and business simulations built from live client work.
Three ways to pay
Pick the route that fits — same Early Bird fee on every method.
Fawaterk
Secure online card payment. Book Now opens the Fawaterk payment link directly.
Secure online card payment. Book Now opens the Fawaterk payment link directly.
Book Now
Bank transfer
Transfer to Arab African International Bank, then send the receipt on WhatsApp to confirm your seat.
Transfer to Arab African International Bank, then send the receipt on WhatsApp to confirm your seat.
Vodafone Cash
Send to the number below, then WhatsApp the receipt to lock your seat.
Send to the number below, then WhatsApp the receipt to lock your seat.
Chat on WhatsAppClients
Teams that trained with Mustaner
Leadership teams from banks, telecom, retail, pharma and industry across the region.
Questions
What senior people ask before they book
If your question is not here, send it to +20 109 271 8547 and you will get a direct answer.
What language is the programme delivered in?
The frameworks, models and materials carry their standard English names — PESTEL, Porter's Five Forces, SWOT/TOWS, Value Chain, BCG, Ansoff, OKRs, KPIs, Balanced Scorecard — as they are used in practice. For confirmation on the language used in the room itself, message us on WhatsApp at +20 109 271 8547 before you book.
Do I need a formal strategy background?
No. Session 1 starts at the line between strategic and operational planning, then builds the pillars — vision, mission, values, objectives — before any tool is introduced. What the programme assumes is decision-making responsibility, not prior strategy training: CEOs, founders, business owners, senior managers and heads of departments accountable for growth or execution.
What if I miss a session?
The 10 dates are fixed and published: Sep 28, Sep 30, Oct 5, Oct 7, Oct 12, Oct 14, Oct 19, Oct 21, Oct 26 and Oct 28, every Monday and Wednesday from 6:00 PM to 10:00 PM. The sessions build in sequence across 4 phases, so missing one costs you. No make-up policy is published — if you already know a date is difficult, raise it on WhatsApp before you pay rather than after.
Is this theory or applied work?
Applied. Each framework is worked through on real case studies, exercises and business simulations drawn from live client projects, which is how the programme bridges theory and execution. You leave able to run the tools, not describe them.
Can I book several seats for my team?
Mustaner runs corporate training and company initiatives alongside the open programme, so a team booking is straightforward. Terms for multiple seats are agreed case by case — send the number of people and their roles to +20 109 271 8547 and the team will come back to you.
Can I pay in instalments?
Three payment routes are confirmed: Fawaterk card payment, bank transfer to Arab African International Bank, and Vodafone Cash. Instalment terms are not published — if you need to split the fee, ask on WhatsApp at +20 109 271 8547 before you book and you will get a straight answer.
How is the AI part different from a generic AI course?
It is not a tour of AI tools. Four of the ten sessions run AI against strategy work you have already done by hand in the first six: AI-powered PESTEL, Porter's Five Forces, SWOT, TOWS and Value Chain analysis; AI scenario planning and opportunity mapping; AI-driven OKRs, KPIs, Balanced Scorecards, roadmaps and dashboards. The judgement comes first, the acceleration second.
How do I know it fits my situation?
It fits if you are carrying an unclear strategy, weak profitability, missing systems or slow decision-making, and you want a structured way through rather than another framework list. To test that against your specific case first, use Apply Now or message +20 109 271 8547 and describe the challenge before you commit.